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Angel Financing--Live Phone Calls, Face to Face Meetings Essential to Find Angels (PartVII)

Rule 7: Virtual contact won’t get you real angels.

Whether it’s virtual contact through LinkedIn, another network service or sending out loads of e-mails, asking for a cold introduction is no better than a cold call. Rather, find the companies and people you need to get to and work from the people you know to get to them. And yes, that means real live phone calls and face to face meetings. If you are like most entrepreneurs, you don’t have enough time in the day to do all the things you need to do. When it comes to money, you have to allocate some time for fundraising. You have to be brutally strategic about what efforts, contacts, meetings, calls can garner funds quickly enough. And, oh yes, you have to do it with the polish and persuasiveness of a diplomat, coupled with the passion of an entrepreneur. Remember the clock is ticking on the money search. The smart entrepreneur fishes where the fish are—persistence and strategy are key.

Angel Financing--How to Use Trade Associations (Part VI)

Rule 6: Use Trade/Industry Associations to Find Angels

Forget trotting to the local meeting and talking to folks looking to make a sale of their own. Go to the top. Look for the board of directors, the ex officio members and even the professional service advisors. These are the folks you’ve got to meet and develop a relationship with, find out if they or someone they know might likely invest, and get introductions to those folks.

Don’t just look at your immediate trade association. Look at the trade associations of your most critical existing or potential customers. If your product or service really does solve huge problems for these customers, you are more likely to find potential investors at those trade groups.

Angel Financing--Local /Industry Business Tycoons may be Angels (Part V)

Rule 5: Look for Business Sales, Retirements, Home Runs to Find Angels.

Compile a list of the top 25-50 business sales where founders made big bucks; include the names of founders and others who cashed out. Are these folks around, do they have any interest whatsoever in investing, and who do you know that knows them?

Even if these folks are not amenable to investing, they may be willing to mentor you and/or lead you to others who will invest.

Likewise, are there senior executives in your industry who have retired or hit major home runs (promotions, landed huge deals)? Again, are they worth pursuing and who do you know that knows them?

Angel Financing--Finding Money (Part IV)

Rule 4: Use service providers to find angels.

Often businesses fail in using service providers—they succumb to the provider’s siren song of how they will get you to the gold or how your failure to use them will doom you to poverty. Or entrepreneurs will determine service providers are unnecessary evils to be avoided at all costs literally. Either approach usually ends with no money being raised.

There is a better way to use accountants, lawyers, financial advisers and others to help you find angels. Angels often rely on trusted advisors for deal flow. You need to:

• Gather a list of the top 10 to 20 advisors in each category—accountants, attorneys, financial advisers/planners who work with high net worth individuals.
• Compile these lists by talking to the local VCs, the business editors/reporters, the presidents of the local business clubs, personal and business bankers and the most successful local business people you know and admire.
• You are looking for the right people with the right connections. Avoid random meetings with professional advisers at useless networking meetings; go meet those professional advisers most likely to know the folks with money who may invest. Recommendations from advisers and other trusted sources are extremely important to many angels.

Angel Financing--Getting Connected (Part III)

Rule 3: Forget the Herd Theory

We all know the same groups where everyone trots out their plans to the crowd of mostly service providers and few, if any investors. While there are a few viable places to do the business beauty pageant (in Colorado there’s the Venture Capital of the Rockies and other annual business plan competitions/investment forums), these events are about pitching your business plans. Don’t over shop your business deal. Forget hawking your business plan at every opportunity.

Networking is different.

Focus on finding the right connections to the right potential investors. You have to be brutally focused on what events, meetings, and people will guide you to angel investors. 

Ask:

w Are these just fellow entrepreneurs commiserating over their impoverished states, lack of sales, etc?

w Is the ratio of service providers to actual money folks greater than 10 to 1?

w Are there any folks in your industry/ niche market there? Potential customers? And are they decision makers or low level functionaries?

w Use your new status (as a newly formed business or as a company new to raising funds) to ask people if this meeting, event, etc. has any merit, e.g. people who have bucks and matter or who can lead you to those folks?  Remember that folks are often willing to share valuable information with a newcomer—take advantage of that opportunity.

Find Right Angel Financing--Part II

Second Rule: Know what kind of Angel You need Based on Money, Stage and Industry.

Angels come in all sizes and shapes, i.e. the amounts they will fund, industries they cover, stage of company.  In the last few years, VCs have moved away from early stage startup companies asking for anything below $5,000,000. Moreover, successful startups may be able to raise up to $500,000 in private placements. According to the Kauffman Foundation, angel groups (as opposed to individual angels) have stepped into that funding gap between $500,000 and $5,000,000. Angel groups are now funding not only early stage companies but also second-stage companies, leveraged buyouts and spin-offs.You need to determine how much money you need, the stage you are at and the industry you fall within to find the right angel(s).

Individual angels may be more receptive to funding earlier stage companies, especially if lesser amounts are involved. You may likely need to find angel groups if you are looking in the range between $500,000 and $5,000,000. Few individual angels are going to pony up that amount. Be aware that some angel groups are asking companies to pay for the privilege of presenting their plans. Not only is that requirement appalling, but such requirement dictates you know before hand if the group is even worth the effort and their funding history.

Dig around and find out who has presented to the angel groups and send them an e-mail. Make sure you know funding levels, industry preferences and other stated and unstated funding preferences. Ask them if they got any actual investors or good leads or if it was just a colossal waste of time.  Like any good survey, ask a good number of folks who have appeared before such groups. Do the same for individual angels.

Also, focus on the fact that angels tend to make regional investments, invest their own money in the game, have more realistic expectations of returns, favor more advisory (non-board) roles and invest at earlier stages. Get realistic and look for money in the right places.

Manna from Heaven--Finding Angel Funding

Technology companies trying to commercialize intellectual property struggle mightily with the funding question.  As Colorado attorneys for businesses from Boulder to Denver to Steamboat Springs, we feel duty bound to cut to the chase. Forget VC money unless you have (1) a Nobel laureate on board (2) a management team plucked from the upper echelons of successful large corporations or companies that sold for over $200 million in the last 3 years,  and (3) paying, recurring, profitable customers with no customer controlling more than 5% of your revenue. (Maybe we exaggerate on #1 but then again...).

So where do you find money? The natural progression is to use your own funds, then tap into friends and family through convertible promissory notes, then cast about for angel financing. How the devil do you find angels? If you know lots of rich folks, particularly rich business folks, you shouldn't need our help. For the rest of you, we are embarking on a series to help you find that angel financing.

First Rule:  Start Looking Long Before You Need Money

You can find a husband, wife or significant other faster online than you can find an angel investor. The mistake most startups make is not projecting how long the money they start with (or think they will have) will last.You will need money long before you think you do. And you will likely need more than you think you do.

The preferred amount of time is at least a year (which factors in procrastination, reality, and human nature). If you can perform miracles and spend every possible moment on fundraising, you might have three to six months. Note that this amount of time bears an inverse relationship to how fast your market is moving. Also, bad deals are made in haste, when a company is desperate.

If you are reading this and saying you need the money now, keep reading these periodic posts. You may be able to keep yourself afloat until you can find that manna from heaven, i.e. money from angels. And use our free checklist on What You Need to Get Angel Financing.